The players take the roles of traders in Genoa. They fulfill orders, deliver messages, and take ownership of important buildings in the city. Of course, this is not possible without the help of the other traders. And that can cost money... and other valuable goods! The game takes 7 to 12 rounds, depending on the number of players. In each round, each player takes one turn. On his turn, a player may move the trader tower through Genoa. By moving the tower, the players may visit up to 5 spaces, most of them buildings. In each building, specific actions may be taken. On a player's turn, he may take only one of the five possible actions. But, he can sell the other actions, at a reasonable profit of course, to the other players. If he sets the price too high, the other players will refuse to buy and the actions will remain undone. If he sets the price too low, the other players will rejoice and he will lose possible profits. Through skilled negotiations, the players try to get the actions that will bring them the orders and messages they want, and then they will try to fulfill or deliver them quickly. Clever players will also find that the ownership of buildings and special cards can be very important. At game end, the player with the most ducats is the winner!